Let’s see –
1. The Kindle DX isn’t exactly getting a fair chance (as we’ve just seen above).
2. The $489 price of the Kindle DX is also scaring off a lot of potential buyers.
3. There is little pent up demand because a lot of people have bought Kindle 2s in the last 4 months. Also, there’s still more interest in K2 than in KDX -
Kindle 2 getting more interest than Kindle DX???
4. Back To School season doesn’t start until July and peaks only in August.
That pretty much means that the Kindle DX is going to see a gradual adoption.
This would mean that it’s not until students see other students actually using a Kindle DX that DX sales pick up. For Amazon, the biggest challenge is thus creating enough buzz during the early July to Labor Day shopping season to kick-start sales BEFORE the shopping season is over.
1. The Kindle DX isn’t exactly getting a fair chance (as we’ve just seen above).
2. The $489 price of the Kindle DX is also scaring off a lot of potential buyers.
3. There is little pent up demand because a lot of people have bought Kindle 2s in the last 4 months. Also, there’s still more interest in K2 than in KDX -
Kindle 2 getting more interest than Kindle DX???
4. Back To School season doesn’t start until July and peaks only in August.
That pretty much means that the Kindle DX is going to see a gradual adoption.
This would mean that it’s not until students see other students actually using a Kindle DX that DX sales pick up. For Amazon, the biggest challenge is thus creating enough buzz during the early July to Labor Day shopping season to kick-start sales BEFORE the shopping season is over.
The first Kindle DX and its current release do ensure two things -
1. By the time of the BIG Holiday Shopping Season there are some Kindle DXes out there, and perhaps even enough to ignite DX sales.
2. Kindle DX 2 will be able to build on the experience and feedback of the current DX, and likely will be a bigger success.
1. By the time of the BIG Holiday Shopping Season there are some Kindle DXes out there, and perhaps even enough to ignite DX sales.
2. Kindle DX 2 will be able to build on the experience and feedback of the current DX, and likely will be a bigger success.
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